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NIKE to Donate $6 Million in Footwear to Help Teens Get Active and into Sport During Summer Break

Business Wire, Wed May 23, 2007 [PRESS RELEASE]
New Orleans, Louisiana, USA - NIKE Inc. today announced the launch of its NikeSummerShoes program, which will deliver more than 60,000 pairs of shoes, worth an estimated $6 million, to young people in 21 communities from coast-to-coast to help them get active over summer break through sport, dance and play. Created in partnership with the National Recreation and Park Association (NRPA), NikeSummerShoes is a key element in NRPA's "Step Up to Health" initiative, which is designed to leverage park and recreation assets to promote healthy lifestyles and build more livable communities.

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