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Australian startup reinvents the process of giving
SYDNEY, AUSTRALIA - New website facilitates charitable donations by enabling people to make a public promise and pay a nominated amount to a charity if they break that promise.
New Australian social enterprise startup, Promise or Pay, has found a fun and engaging way to get people to give to charity. The website facilitates charitable donations by enabling people to make a public promise and pay a nominated amount to a charity if they break that promise, is particularly well suited to the post-New Year period when people begin to notoriously break their resolutions.
Founder Jay Boolkin realised that sticking to self-improvement commitments is difficult, and what’s more, failing to reach a goal can be disappointing and discouraging.
“Through my own experience of trying to eat healthier and exercise more, I realised that often good intentions are not enough. I started to explore different theories of motivation and how to develop good habits,” says Jay.
“Making a public commitment to change is one of the most powerful tools according to motivation experts. I wanted to amplify that public promise by attaching a financial penalty for failure. But of course, it was important that whoever profited from that penalty didn’t have a vested interest in the person’s success or failure.”
“Linking it to charity creates a great win-win situation and guarantees positive social impact, regardless of the individual outcome of each promise.”
Others have been quick to pick up on the potential of this simple idea to help reinvigorate charitable giving and engage people not previously inclined to donating: Promise or Pay has won the Social Startups MVP Program, was a finalist for the Sydney Genesis Entrepreneurship Challenge Best Social or Not-For-Profit Startup, and received a honourable mention in the category of “Social Change” at The Guardian’s Activate Tech Talent Day, the Guardian’s platform for innovators working with the Internet to change the world.
“The response has been fantastic,” says founder, Jay Boolkin. “There have been a lot of late nights working on the details but to finally launch and receive such a great response from the public, as well as the startup and entrepreneurship communities, helps me believe I’m on the right track.”
Article has been adapted from a news release issued by Promise or Pay.